Press & Media

Sanctuary Roasting has been featured in leading Central Valley media for our chef-crafted approach to specialty coffee. Founded by Chef Vatche Moukhtarian — a 24-year culinary veteran, Guy's Grocery Games winner, 2026 Chef of the Year nominee (California Restaurant Association, Fresno Chapter), and Armenian coffee heritage keeper — every batch is hand-roasted at our Clovis roastery — specialty grade and Q-grader certified. Sanctuary Roasting is an online specialty coffee roaster, not a walk-in café.

Featured In

ABC30 — Small Business Spotlight

May 2025

ABC30 Fresno spotlighted Sanctuary Roasting as part of their Small Business Spotlight series, highlighting Chef Vatche's journey from professional kitchen to coffee roaster.

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The Business Journal — "Driven by Flavor"

May 2025

The Business Journal profiled Chef Vatche's unique blend of Armenian heritage and culinary craft.

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The Business Journal — Cracked Pepper Bistro Brunch Launch

January 2026

Coverage of the brunch menu debut at Cracked Pepper Bistro, featuring Sanctuary Roasting's specialty coffee alongside Chef Vatche's signature culinary creations.

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Fresno Bee / Yahoo News — Restaurant Feature

March 2026

The Fresno Bee featured Sanctuary Roasting in their coverage of Cracked Pepper Bistro's expanding menu, syndicated nationally through Yahoo News.

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Fork Bound Foodies

2025

Food blogger Sarah Halyer featured Sanctuary Roasting in her exploration of Central Valley's artisan food scene.

By the Numbers

100%
Specialty Grade Coffee
24
Years Culinary Experience
8
Single Origins & Blends
5★
Google Reviews

Where to Find Us

Online Store: sanctuaryroasting.com

Roastery (Clovis, not open for walk-in): 12 W Palo Alto Ave, Clovis, CA 93612

Affiliate Café (separate business): Sanctuary Coffee Refuge — 5415 N West Ave, Ste C, Fresno, CA — sanctuarycoffeerefuge.com

Retail Partners (Fresno): The Market · Sam's Italian Deli · Moto Delicatessen

Google Business: Find us on Google Maps

Instagram: @sanctuaryroasting

Facebook: Sanctuary Roasting on Facebook

Media Contact

Chef Vatche Moukhtarian

Founder & Roaster, Sanctuary Roasting

12 West Palo Alto Avenue, Clovis, CA 93612

Phone: (559) 218-6735

Email: admin@sanctuaryroasting.com